Advertising and sales promotion techniques used by big bazaar pdf

Posted on Sunday, March 21, 2021 11:35:37 AM Posted by Aldedisnai - 21.03.2021 and pdf, with pdf 1 Comments

advertising and sales promotion techniques used by big bazaar pdf

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The objectives of a sales promotion are to increase consumer demand, stimulate market demand, and improve product availability. Sales promotional tactics include contests, coupons, freebies, loss leaders, point-of-purchase displays, premiums, prizes, product samples, and rebates. The objectives of a sales promotion is to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve product availability using media and non-media marketing communications. Coupons : The distribution of coupons is a common sales promotion tactic to encourage customer sales. Sales promotions can be directed to consumers, sales employees, or other retailers.

sales promotion project slideshare

Embed Size px x x x x Industrial training is an integral part of any Post Graduate Diploma in Management program and for that purposes I had joined a company what else can be as good as Pune Central. I take the opportunity to express my gratitude to all of them who in some or the other way helped me to accomplish this challenging project in Pune Central. No amount of written expression is sufficient to show my deepest sense of gratitude to them. I am very thankful to External Guide, Mr.

Project on sales promotion in big bazaar

Brand promotion involves informing, reminding, persuading convincingly and influencing the buyers to drive their purchasing decision in favor of a brand. Sales presentations are an important aspect of business. Sales Promotion. An extra incentive to buy ; An acceleration tool ; An inducement to intermediaries If you continue browsing the site, you agree to the use of cookies on this website. If you continue browsing the site, you agree to the use of cookies on this website. Clipping is a handy way to collect important slides you want to go back to later. Sales Promotion Strategies.

Customer Acquisition simply put refers to the gaining of new customers for the company. For the acquisition of new customers for the company a customer has to be heavily persuaded to buy the new product or service which is offered by the company. All companies and organisations first consider the cost of acquiring customers based on how much value would they bring to the specific business. The Big Bazaar group employs various customer acquisition tactics by which it acquires customers. Big Bazaar is one of the biggest supermarkets in India.


Technology has carried out his project work entitled " A Study on Effectiveness of. Advertisement and Promotional Offers at Big Bazaar" from 3rd January to Table showing whether the sales promotion activities helps to visit Big To know consumer perception towards the various promotional measures used by big bazar.


sales promotion activity in big bazaar

Introduction: SPSS as the statistical tool is being used to measure the effect. Advertising and Sales promotion is indispensable part of any Retail business. They help to entice the customers from local retailer of unorganized system to the big retail companies of organized system. In organized retail system sales promotion and advertising is even far more important because they need a big force to drag them into these giant retail stores. Big Bazaar has been using these promotional techniques since its establishment that helps it in maintaining as well as increasing its sales.

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Submitted to the Everonn Global School of Business, Chennai in partial fulfillment of the requirements for the award of the degree. This report has not been submitted earlier either to this University or to any other. Taruna Rawal I assert that the statements made and conclusions drawn are an outcome of the project work. Where I got the opportunity to undertaken the project. I am also thankful to Mrs.

Submitted to the Everonn Global School of Business, Chennai in partial fulfillment of the requirements for the award of the degree. This report has not been submitted earlier either to this University or to any other.

Objectives of a Sales Promotion

Industrial training is an integral part of any Post Graduate Diploma in Management program and for that purposes I had joined a company what else can be as good as Pune Central. I take the opportunity to express my gratitude to all of them who in some or the other way helped me to accomplish this challenging project in Pune Central. No amount of written expression is sufficient to show my deepest sense of gratitude to them. I am very thankful to External Guide, Mr. P , and very grateful to Prof. Rupesh Andhrutkar Internal Guide, Indira School of Business Studies for their everlasting support and guidance on the ground of which I have acquired a new field of knowledge. The course structure created for this curriculum has benefited with the inclusion of recent development in the organizational and managerial aspects.

Questionnaire For Analyzing Sales Promotion Activities of Big Bazaar

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