Primary and secondary methods of data collection pdf

Posted on Thursday, March 18, 2021 5:39:28 PM Posted by David J. - 18.03.2021 and pdf, guide pdf 1 Comments

primary and secondary methods of data collection pdf

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Secondary Data Collection Methods

Marketing research is a process of gathering, analyzing, and reporting of data relating to any problem in the marketing field. Entire process involves the data-related activities. Data are the raw information. For solving any marketing problem, adequate, reliable, relevant and timely data are necessary. Major part of research budget, efforts, and time is occupied in collecting data. Data, being raw information, cannot provide clear indication or implication. They are to analyzed and interpreted to get meaningful implication.

Secondary Data Collection Methods

The column covered over 35 common research terms used in the health and social sciences. The complete collection of defined terms is available online or in a guide that can be downloaded from the website. What does each and every research project need to get results? Data — or information — to help answer questions, understand a specific issue or test a hypothesis. This data they collect is called primary data.


PDF | This paper examined primary and secondary sources of data. method is one of the primary sources of data which is used to collect.


Secondary Data

In recent years, we have seen a sudden increase in commercial applications in machine learning and AI. Machine learning models heavily rely on data. Therefore, data scientists have invented new methods of data collection. Some of these data collection methods did not exist before the rise of the digital revolution.

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Data collection is a process of collecting information from all the relevant sources to find answers to the research problem, test the hypothesis and evaluate the outcomes. Data collection methods can be divided into two categories: secondary methods of data collection and primary methods of data collection.

Primary data and secondary data

In a time when data is becoming easily accessible to researchers all over the world, the practicality of utilizing secondary data for research is becoming more prevalent, same as its questionable authenticity when compared with primary data. These 2 types of data, when considered for research is a double-edged sword because it can equally make a research project as well as it can mar it. In a nutshell, primary data and secondary data both have their advantages and disadvantages. Therefore, when carrying out research, it is left for the researcher to weigh these factors and choose the better one. It is therefore important for one to study the similarities and differences between these data types so as to make proper decisions when choosing a better data type for research work.

Primary sources of data collection have their advantages such as addressing specific research problems and applications in data management and storage. On the other hand, secondary data gathering has also a range of benefits, best practices, and important meaning in the marketing and data world. For each type of business to be successful, it is absolutely crucial to have reliable information for the market and customer characteristics. This is where intensive research methods and data collection tools come to make it possible. Primary data is information collected directly from first-hand experience. This is the information that you gather for the purpose of a particular research project. Primary data collection is a direct approach that is tailored to specific company needs.

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COMMENT 1

  • Secondary data can be less valid but its importance is still there. Sometimes it is difficult to obtain primary data; in these cases getting information. Sara D. - 28.03.2021 at 09:40

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